Why Subway Is Not Popular in China Essay example - 2141 Words

1. Introduction 2.1 Relevant background Since the Subway restaurant chain started in 1965, it has opened more than 30,000 stores in 87 countries during the past 40 years. In Western countries, Subway is very popular and famous for its â€Å"stylish and nutritious† concept. More importantly, Subway brings the idea of health into the fast food industry. Because of the nutritious sandwiches and low fat ingredients, Subway receives considerable acclaim in Europe and America. Moreover, some professional magazines pay many honours to Subway, such as Americas Top Global Franchise† in 2009 and â€Å"Annual Franchise 500 ® listing† for 16 of the past 22 years.ï ¼Ë†Subway Chain Fact, 2006ï ¼â€°However, in Chinese market, the development of Subway has not†¦show more content†¦There is also 1 short-answer question which aims to encourage different ideas. Most questions are closed-ended, which could be easy to compare and summarize the quantitative data collection. 3.5 Research Procedure There were in total 30 questionnaires distributed in early March, 2010.The questionnaires ware completed by random candidates of University of Portsmouth. Because of the restrictions of time and resources, students in University of Portsmouth were chosen as they could be easily reached. Moreover, the aim of this study is about investigating the attitude of Chinese customers on Subway. Therefore, all the questionnaires were completed by Chinese candidates. In the middle of March, 2010, 30 questionnaires were collected and all of them were fit for the research. 3.6 Difficulties and Limitations During the research, the biggest difficulty is to design the questions of the questionnaires, which should fulfill the objectives of the project. It spends me a lot of time on addressing the questions through testing with my friends. There are two limitations in this research. Firstly, there are only 30 questionnaires distributed to respondents. Thus it cannot represent the overall of the Chinese customers of Subway. Secondly, most respondents are students so that the ages of people are also limited. It is hard to get elderly people involved in the survey. However, this researchShow MoreRelatedFast Food War in Singapore673 Words   |  3 Pagesanalysis for one of the following: McDonalds Pizza Hut, or KFC. Consumer KFC (formerly known as Kentucky Fried Chicken) has proven to be more popular in East Asia than many beef-based fast food chains, partially because of regional preferences that favor chicken. The parent company of KFC, Yum! Brands has made it its mission to tailor menus to local tastes in China and will undoubtedly employ this strategy in India, as well (Grgurich 2012). 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Research on Managerial Work

Question: Explain the strengths and weaknesses of the research on managerial work and explain how research on teamwork should shape the future of research on managerial work. Answer: Introduction The basic method of research for gathering information about different things is Research. There is also a need to observe the various interrelated things and aspects. Thus, research is the basic and fundamental things around which the other things revolve to obtain information about anything. It is not just watching things happen but a deep understanding to get some valuable information. The researchers depend on scientific observation for different research works. Science uses observation as means to start and a way for final validation. An experienced worker hardly believes in hearsay and only trusts his or her own observation. He or she will only consider the report if it is firsthand evidence. Instead of using ears and voice, it is important to use the eyes for making an observation (Vinnova 2009). Scientific Research helps in achieving certain goals like a specific discovery or verification of a theory. It should be carried out according to a plan for in depth understanding of a concept. There is a need to remember the outcome and result of activities and natural memory would be insufficient. With the passage of time, it gets difficult to keep a track of things. Writing down and recording is a convenient way out. It minimizes the chances of an error or mistake. Sense organs play a decisive role in observation for an in-depth analysis of the gathered data. With the use of standard tools in research process, the research can be directed to its real nature of functioning. It is only through research that primary and reliable information can be collected (IFAS n.d.). The advantages of research on managerial work 1. Research is one of the main procedures for collection of significant data and information, especially for studying human behaviour. It is important to activate the senses for seeing and noting down everything which is visible. This direct method is almost the first step in right direction in terms of data collection. 2 The data which is ultimately collected is usually accurate in nature. It gives a sense of reliability due to coming from confirmed sources. With proper research, the methods of observation get a boost which makes in depth analysis simpler. Whenever a direct study of the concerned situation takes place, it always comes handy (C Journal 2012). 3.Due to proper research, the reliability of the gathered data increases. In some of the other research techniques, the small details often get overlooked. Research is a vital method which improves the precision of research outcomes. Sometimes, even the smallest of details can reveal a lot of things. It is particularly true in case of research work. 4. During the conduction of a research activity, feedbacks may be collected from the respondents. Sometimes, the follow up action is also decided based on these respondents. However, with observation, the problem of solely depending on respondents is reduced to a great extent. Thus, its possible to maintain a balance through observation. 5. Verbal responses also play a crucial role in various research activities. With proper observation, it is possible to understand the verbal responses on a specific aspect of the research. It is important to have a better understanding to avoid mistakes and plan the next course of action (National Archives 2013). 6. At times, research for a long period of time is usually the need of the hour. The market has wide range of technological modern gadgets which can serve the purpose. These devices are more often designed for specific tasks but they also have flexibility. Thus, it is possible to make observation for a continuous long period. 7. Some of the research activities can be demanding in nature. However, it is not the case with observation. This simple activity can be carried out smoothly as it is not very demanding in nature. As a result, it is also unbiased across working abilities which is again a plus point. 8. Proper identification of a problem is necessary to come up with the right solution. It is possible to achieve the same with complete observation. Thus, it only gets easier to conduct an in-depth analysis of the problem with the help of observation. Disadvantages of research on managerial work 1. Just like the other things, there are certain limitations with the process of observation. One of the major drawbacks of observation is that it more often fails to study the past problems. It could be challenging at times to benefit from observation when its unsuccessful. 2. Due to the lack of other reliable options, one has to often find a way out with the available documents. There is no such formula of 100 % success rate and observation is no different. When its fails to deliver as per the expectations, one has to look for other options at hand. 3. Certain research activities require controlled observation for best results. There are many instruments or tools available to conduct these processes. Although most of them work effectively, these could be quite expensive and will burn your pocket. It is not possible for everyone to afford these machines (USC 2015). 4. Research helps in various activities by more ways than one. However, it is almost impossible to study different opinions with the help of observation alone. It is a big drawback as opinions can sometimes play in crucial role in research activities or experiments. 5. It is not possible to study and understand attitudes solely based on Research. Working according to a plan involves particular information of the units to be observed and the things to be recorded. But these observations are not always effective to reveal anything about the different attitudes of respondents. 6. Sampling cannot be utilized due to observation. At times, instead of gathering information of data on large scale, sampling is enough to provide a better insight. Thus, the process of research is not always the best way to achieve the right kind of results. 7. People often have limited time for certain things. On the other hand, observation usually requires a lot of time. There could be long wait in order to let an event take place for studying it in depth. Thus, limited time may restrict the role of observation (CCL 2010). 8. The real presence of observer in the process of observation in relation to the upcoming event could be unknown. It is a large drawback brought about due to observation. Thus, this procedure comes with its set of disadvantages. 9. Research alone will not be able to provide answer to every question. It can act as one of the means of solving the problem. However, overdependence will not provide you with the expected results or outcomes every time. How research on managerial work can help in shaping the future of an organization Through effective research, it is possible to collect data and information. Thus, by studying the behaviour of human figures, one can identify the weak points to focus on the bigger task at hand. Training can be imparted as per the specific needs in future. The data collected is more often reliable and accurate. This can be also used as a point of reference in taking the important decisions of future. Observation takes care of minute details of a research result which could play a decisive role in the future of the organisation. The respondents often play a crucial role in a research. With observation, the dependence on these respondents will reduce. As result, the research could be carried out from an independent point of view based on the circumstances. At the same time, it would help out in studying and understanding different verbal responses. Thus, research could be carried out smoothly onto the next stage. This will be helpful in more ways than one for the researcher in course of time (SHRM 2013). With modern technical gadgets, it becomes all the easy to observe and record things. Research can take place over a larger time period which is good for the researcher. It would reveal a lot of things and will make it easy to face challenges in the near future. In various working abilities, it will not give rise to bias issues in future. Observation isnt very demanding unlike some of the other things which are good for the healthy functioning of the research (Journals Library 2013). Proper observation helps to discover the present and future problems. Thus, it will be possible; to study and understand an issue step by step. With a full scale in-depth analysis, it would be possible to come up with the solution of the problems at hand in future. Conclusion There is no denial that observation provides a great opportunity to carry out research activity. However, the value can be solely determined when its done correctly. Observation can be crucial aspect of a research operation but other perspectives should be also considered. There are two key components of an observation, object and the subject. Direct observation involving the presence of observer is more straightforward than the indirect means which need a mechanical device. Scientific investigation depends on observation to a great extent for the fulfilment of different goals. Standard research tools determine the nature of working of an observation. Results derived from different types of observation may not be measurable every time. Experimentation, evaluation, interpretation, theorizing and investigation are also dependent on observation, especially in the field of science. Research helps clearing the doubts on various conceptual facts. However, there are shortcomings with the method of observation which cannot be denied. References Vinnova 2009, Research on Managerial Tasks: Conditions, way of working and results, accessed on 17th January 2015, IFAS , Diversity in the Workplace: Benefits, Challenges, and the Required Managerial Tools, accessed on 17th January 2015, C Journal 2012, Identification of Managerial Competencies in Knowledge-based Organizations, accessed on 17th January 2015, National Archives 2013, The Development of Management and Leadership Capability and its Contribution to Performance: The evidence, the prospects and the research need, accessed on 17th January 2015, CCL 2010, Management Development through job experiences, accessed on 17th January 2015, Journals Library 2013, How do they manage? A qualitative study of the realities of middle and front-line management work in health care accessed on 17th January 2015, USC 2015, Organizing Your Social Sciences Research Paper, accessed on 17th January 2015, SHRM 2013, An Overview of Employee Benefits Offerings in the U.S., accessed on 17th January 2015,

Aztec Essays (350 words) - Aztec, Civilizations, Operas,

The difference between primary and secondary sourcing is very simple. A primary source is someone who personally witnessed the action or event that?s being reported. Secondary sourcing can be a number of things but a good example in the story would be the King?s interpretation of the Aztec people/land from Cortez?s letter. Or further than that, any letters or reports the King wrote about the Aztecs based on the Cortez letters.The letter written by Cortez is a primary document and I think it coild br be both primary and secondary. For example if Cortez would have sailed back home and had his account written by another in their words but from his experiences. The diet of the Aztec was diverse and plentiful. Cortez wrote that The meals were served by three or four hundred youths, who brought on an infinite variety of dishes; indeed, whenever he dined or supped, the table was loaded with every kind of flesh, fish, fruits, and vegetables that the country produced?. The only thing that may be said about the Aztec not having a ?balanced diet? by today?s standard would be the lack of grains. Cortez mentions in the second letter that seeds and grains are gathered for some of the bird species that Montezuma kept, but no mention of them for humans. However, this could have been simply left out and thought that grains and breads were understood to be eaten but I would characterize the Aztec nation as being wealthy. Probably more so than Europe at the time. Cortez said ?the gold and silver being wrought so naturally as not to be surpassed by any smith in the world; the stone work executed with such perfection that it is difficult to conceive what in struments could have been used; and the feather work superior to the finest productions in wax or embroidery.?. Also the Aztec people were not surrounded by other nations whom also had commerce set up. Meaning they would not have traded as many of their precious materials to others for services or to make allies.

Dachau essays

Dachau essays Specific Purpose: to inform my audience about the concentration camp Dachau. Organizational pattern: Chronological Imagine being locked inside of a fence and tortured in the worst possible ways. Think about going for days with no food and being ecstatic when you were finally given a piece of bread. Can you picture what is was like to have everything stripped from you, everything including your hair? Thats exactly what happened to the prisoners in the concentration camp Dachau. Today I will be telling you about the terrible happenings that occurred at Dachau. The people there werent even considered human, they were just a number tatooed on their arms. This was a place no one should have had to go. I am able to tell you about this topic because I have actually been to Dachau and Ive also done research. I will be telling you today what a concentration camp is, what kind of people were sent there, the treatment the people received, and what happened to the bodies after they were killed. To begin I would like to explain first what Dachau was and where it was located. a. A concentration camp is a prison with barracks instead of cells that the Nazis used to keep thousands of innocent people in under inhuman conditions. ii. This camp was established in March of 1933. b. It was located in a small city outside of Munich. i. Originally Dachau was located in Bavaria. ii. It was moved from its original location and expanded. c. Dachau was in use from March 1933 to 1945. i. It was divided in two sections which were the camp itself and the crematory. ii. The camp had thirty two barracks, farm buildings, a courtyard area, electric barbed wire fence, a ditch, and a wall with seven guard towers. (Visual aid) Now that you know what a concentration camp is and ...

Market Structure Essay Example | Topics and Well Written Essays - 500 words

Market Structure - Essay Example However, further he adds that the PeopleSoft products will not be integrated into Oracle offerings and PeopleSoft programmers would have to rewriter the most important functions from the scratch as part of the new Oracle software. Following these two contradicting claims, the conclusion can be made that Oracle just wants to eliminate the dangerous competitor while the interests of PeopleSoft customers are not taken into account at all. In addition, Ellison has claimed that mergers with other smaller rivals are of no interest for Oracle, probably because they do not present the threat for Oracle market standing. Nevertheless, in the long run the merge will prove to be beneficial for the consumers because the company will be able to use specialists of PeopleSoft as the tool to develop new programs aimed at making data easier to manage. Both Oracle and PeopleSoft focus on stand-alone products and probably would not survive and meet growing demands of customers. The PeopleSoft have limited offerings and merge with Oracle provides the opportunity to become the team within the larger structure and accelerate the consolidation among the vendors.

Fieldwork observation report - special education Essay

Fieldwork observation report - special education - Essay Example In the social study class students had problem in understanding the class concepts has they were slow in opening the chapter which the teacher requested. The teacher gave out homework to the students and helped them to organize their work sheets. In the second day there were four students and the teacher requested them to study the science test. The students took different turns in reading the science test terms and latter the teacher requested the students to open the green reader book. In the third day all the students started by doing, â€Å"do now†. The teacher requested them to sit on the pillow and open their book. The teacher asked the students to make drawing on their note book. After taking snakes the students enjoyed filling blank mathematical questions. Teacher also helped a certain student on how to carry out multiplication. In those three days, the students showed improvement in learning skills. Each day they learned new thing and understood how to open books and also handle class question. The teachers were also cooperative has they helped the students to learn things which they did not

Increase and Decrease in Social Capital Essay Example for Free

Increase and Decrease in Social Capital Essay The definition of ‘social capital’ is easiest to define when looking at both words separately. Essentially, the ‘capital’ is the breadth, number and subsequent advantages of ‘social’ bonds. As sociologist John Fielding puts it, â€Å"Its central thesis can be summed up in two words: relationships matter.† (Field, J (2008). Social Capital. 2nd ed. New York: Routledge. 1). These relationships may manifest themselves in numerous social contexts, such as in work, family, academic endeavors and so on. Regardless of context, the benefits that Fielding alludes to, and what really ‘matters’, are the accumulative efforts of social groups and the advantages they hold over individual labour. Social capital is especially applicable to our online social networks, and this essay will be analysing cases that support or reject the statement: ‘The internet has been linked both to increases and decreases in social capital’ (Ellison Steinfield, 2007). Despite existing since the 1960s, the level of integration within society that the Internet maintains now has only been achieved within the last decade. The flourish of social networking sites that make the Internet such a pivotal tool in our interactions with one another began around the turn of the millennia. Since the inception of sites like MySpace in 2003, the concept of a website where users may display their details and interact with one another has been capitalised on. These networks, often establishing themselves in the form of blogs paved the way to what are now fast becoming our online identities. The emergence of Facebook is exemplary of how online interaction has grown into a social institute. ‘Created in 2004, by 2007 Facebook was reported to have more than 21 million registered member generating 1.6 billion page views each day‘ (Needham Company, 2007). It is clear from Facebook’s purpose that the avenues of social capital are fortified and strengthe ned by online social networks. The widespread use of Facebook has revolutionised many aspects of social interaction. Event organization for example, is now almost reliant on Facebook for it’s success. Facebook’s usage has reached such frequency from the population that it is now an eligible and required source of investigation for crime.  The positive effects from this are outlined in the statement ‘Social Capital has been linked to a variety of positive social outcomes, such as better public health, lower crime rates, and more efficient financial markets (Adler Kwon, 2002). At its core, Facebook exists to support networks of friends (initially college students), and in this sense it promotes social capital by enabling distance-independent communication. Despite these obvious virtues of Facebook however, there is some opposition to the idea that it promotes social capital. Donath and Boyd (2004) argue that social network websites do not promote social capital and societal bonds. Instead, they merely sustain weak, superficial bonds due to the ease and facile nature of online i nteractions. Examples of this are ‘liking’ friend’s photos, liking status’ and playing games with other Facebook friends. Bargh and McKenna (2004) argues that ‘Internet use distracts from face-to-face time with others, which might diminish an individual’s social capital’. However, it appears this thesis received criticism from Wellman, Haase and Witte who believe that ‘online interactions may supplement or replace in-person interactions, mitigating any loss from the time spent online’. These statements pronounce information on the rocketing popularity of social networking and how it has become the first choice of communication. Another factor to consider is online shopping. EBay is an online auction website where users can bid on items that other users are selling, users can contact each other about the product they are bidding/buying, this is considered a weak connection. EBay has over 14 million active users has is increasingly growing, one would consider that this increases their social capital, an arguments to support this statement is that EBay is a professional business and has rules and regulations to follow if you are a user, these guidelines also state that you should ‘contact the intellectual property owner with any questions before listing’ which encourages and promotes contacting another seller before, during and after you have purchased their product. Harrison (1998) suggested that it is possible to build social capital in the short term and that this is also known as capacity building EBay stems relationships on the Internet by having your favoured users option, this helps you to revisit any company or professional individual you liked shopping with and gives you the opportunity to view other items they have for sale which would increase one’s individual social capital. However,  Kotha et. Al. (2004), denies this and leads on to say ‘customer and relationship services provide a competitive edge for ecommerce traders. These two communicational factors were found to be more beneficial in creating a long term competitive edge than web site usability and product selection, which may provide short term gain but will not create social capital with the user or give them an emotional connection with the brand or product’ (Kotha, S., Rajgopal, S., Venkatachalam, M., (2004) The role of online buying experience as a competitive advantage: evidence from Third Party ratings for ecommerce firms, The Journal of Business, 77) It has also become clear when researching Social Capital that people argue that you cannot measure the increase in Social Capital, it has been argued that ‘without measurement, change cannot be determined’ (Suna, B. (2011). Building Social Capital. http://www.socialcapitalresearch.com/building.html.). Also, according to Putnam (1993), ‘social capital is largely determined by historical factors; it can thus not be enhanced in the short term’. Putnam’s view is also fully supported by Schmidt (2000) and Uslaner and Dekker (2001). They considered social capital as a by-product of other social activities. This intends that websites such as EBay decrease social capital because there is only a short amount of contact with other people. To support this, EBay’s purpose is for buying, selling and bidding. Once a user has bought a product, the probability that they will never get in contact with that user again is very high due to no face-to-face interaction, which makes it hard to build a relationship for some people. The outcome of this is not being able to maintain or create a strong bond between the two, thus decreasing Social Capital. The last factor to consider is News on the Internet. Having news on the Internet is a great way to increase Social Capital. Norris, (2001) argued that ‘the hope that the Internet would be especially useful in encouraging many people to join political discussions has not been realized’. Norris debates that the Internet is has allowed readers to comment on articles and even start discussions about the article they are reading, but not everyone takes advantage of this option. Discussions help build bonds within people who post comments because they are either support ing or arguing about the information at hand. This does not necessarily mean they are building strong bonds, but a connection is made  between many people that could not happen before the News was posted on the Internet. A following point is that the Internet is always accessible. Modern mobile phones now all have access to the Internet, therefore there is nothing stopping individuals obtaining the news. Smartphones have taken this one step further and created an application to access the news for free. Applications make it simpler for individuals to read the news, email articles to friends and express their opinion with the comment option. Smart phones have given individuals the access to enjoy news wherever they are. During these modern times, Law enforcements have taken to updating the news via social networks. Updating social networks spread to a wider audience of readers, keeps readers aware of what is happening in the news and gives the opportunity for individuals to ask questions and in some cases help. This helps increase Social Capital, serious and local news can be discussed between readers and in some cases solve problems. For example, injecting the media sources with information of a missing person spreads the acknowledgment and creates more wide spread enforcements, which is shown in the following statement . ‘Subsequent researchers (Best Dautrich, 2003; Kavanaugh, Reese, Carroll, Rosson, 2005; Kobayashi, Ikeda, Miyata, 2006; Rà ¤sà ¤nen Kouvo, 2007) found that online communications have a positive effect on individuals social trust and participation in community life’ (Valenzuela, S., Park, N. and Kee, K. F. (2009), Is There Social Capital in a Social Network Site?: Facebook Use and College Students Life Satisfaction, Trust, and Participation; Journal of Comput er-Mediated Communication) Overall, all these factors help increase social capital, because they are creating strong bonds between different people, most of who wasn’t aware of others existence. Alternatively, News on the Internet can also decrease social capital. This is because there is again, no face-to-face interaction with other people, therefore making it hard to build relationships and bonds. Discussions can also lead to arguments on the Internet, the lack of face-to-face interaction gives some readers the confidence to vocalise opinions they would not necessarily vocalise when in physical contact with someone. The Internet for a lot of individuals is seen as a shield of protection, and a small percentage of people can voice hateful words on the Internet and no action can be taken. This decreases an individual’s Social Capital, because people would not want to create bonds  with others with view on the Internet. In conclusion, the Internet has been linked to both increase and decrease Social Capital in numerous ways. Social Networking has increased Social Capital by creating bonds between individuals with a variety of positive social aspects, maintaining old friendships and whilst enabling new ones. However, Social Networking also decreases Social Capital due to the lack of face-to-face interaction, and it is also argued that Social Networks ‘merely sustain weak, superficial bonds due to the ease and facile nature of online interactions’ (Donath and Boyd, 2004). Online shopping platforms have also increased Social Capital, EBay forces users to contact each other to ask about products they are selling, users bid/buy products and are sometimes in competition with other users to win the item. This creates bonds between users even though they are weak. The decrease of Social Capital on EBay is the point of no face-to-face interaction, and after the transition is completed, there is no need for you to contact that user again, so this is an example of short term Social Capital. The last point discussed was News on the Internet, the increase of Social Capital in the news is the point of everyone being able to comment or discuss news stories. Alternatively, the decreasing affect of the news on the Internet is also an invitation for arguments and hurtful opinions. References: Ellison, N. B., Steinfield, C., Lampe, C. (2007). The benefits of Facebook â€Å"friends:† Social Capital and college students’ use of social networking sites. Journal of Computer-Mediated Communication, 12(4), article 1. (2005). What is Social Capital and how might it be used in Scotland’s schools? Available: http://www.ces.ed.ac.uk/PDF%20Files/Brief036.pdf.). (Ellison, N. B., Steinfield, C., Lampe, C. (2007) ‘The benefits of Facebook â€Å"friends:† Social Capital and college students’ use of online social network sites). Donath, J., Boyd, D. (2004). Public displays of connection. BT Technology Journal, 22(4), 71–82. Kotha, S., Rajgopal, S., Venkatachalam, M., (2004) The role of online buying experience as a competitive advantage: evidence from ThirdParty ratings for ecommerce firms, The Journal of Business, 77(S2), pp. 109-13. Dekker, P Uslaner, E (2001). Social Capital and Participation in Everyday Life. London New York: Routledge. Kilpatrick, S. Falk, I. Harrison, L (1998). Learning in rural communities: a rapid economic change. Australia: Centre of Research and Learning in Regional Australia Best, S., Dautrich, K. (2003). Reinvigorating democracy: Generating social capital and political participation on the Internet. Paper presented at the annual meeting of the American Association for Public Opinion Research, Nashville, TN. Kavanaugh, A., Reese, D., Carroll, J., Rosson, M. (2005). Weak ties in networked communities. Information Society, 21, 119–131. Kobayashi, T., Ikeda, K. i., Miyata, K. (2006). Social capital online: Collective use of the Internet and reciprocity as lubricants of democracy. Information, Communication Society, 9, 582–611. Rà ¤sà ¤nen, P., Kouvo, A. (2007). Linked or divided by the web Internet use and sociability in four European countries Communication Society, 10, 219–241. Websites: http://pages.ebay.co.uk/aboutebay/thecompany/companyoverview.html